BTL Marketing

Leaflet Distribution.
Telemarketing.– Society campaigning.

Below the Line Marketing (BTL)

BTL, however, is used in the opposite way to ATL. Below the Line Marketing is aimed specifically at targeted individuals that have been identified as potential customers. Popular BTL strategies include outdoor advertising, such as billboards and flyers, direct marketing, such as utilizing email and social media, and sponsorship of events. The latter is particularly growing in popularity as giving a memorable experience to your potential customers makes your brand in turn more memorable, and people more disposed to it.

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Direct Mail

Direct mail marketing can be an excellent way to reach out to potential customers. It usually involves printing large quantities of material in bulk, addressing envelopes, and mailing them to people.

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This type of marketing is most often used by businesses that want to send promotional materials directly to consumers.

For instance,older generations tend to prefer receiving physical items such as catalogs, flyers, and brochures which can be sent out via delivery services. This is why they are still popular among marketers as it allows them to reach particular demographic and customer segments whilst still being able to personalize their ad.

Targeted leaflet drop

Check your local authority rules here, but a great way of generating some quick business is through a targeted leaflet drop. 

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For example, if you supply garden maintenance services to residents of a particular area, a well designed leaflet containing an offer might just do the trick. Just make sure that you are allowed to drop leaflets through residences of your target area by law. If so, this can be an excellent advertising medium.

Targeted Search Engine Marketing

Online marketing helps businesses target their advertising campaigns by using keywords and other search terms related to their business. This allows them to generate leads who might be interested in what they offer.

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The best way to use these tools is to create ads that match specific keywords.

If you are looking for a budget-friendly solution, b2b companies can benefit from paid search ads. They allow you to advertise your products online without having to pay upfront for expensive print advertisements. Instead, you pay each time someone clicks on one of your adverts.

Brand Activation

Brand Activation is the art of driving consumer action through brand interaction and experiences.

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The key aim of these campaigns is to get consumers to act and to bring brands to life via experiences and forming long-term emotional connections.


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